The Beneficiaries

Lord Grit has an unconditional love of his 'human masters', especially those aged 0 - 5 years.
"This is serious", is his Lordship's catchphrase, and in amidst all his love and fun for this precious age group, are hidden messages that will help them grow from little acorns into mighty oaks. They will need the help of their parents, and all of us; writers, cartoonists, suppliers of baby goods, t/v programmers, advertisers, and publishers. Everyone of us should want to reveal the doors of life at the earliest age, and excite a learning curiosity to discover the joys of this heavenly beautiful planet, and the wonders of all the arts, music, dance, and literature life offers.
For those first five years, profit must take second place to some magical and wonderful ways, of welcoming tiny tots onto the path to the 'grown up' world.
We need to 'Build a better Britain for them, and as Lord Grit says; "This is serious".

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